Innovation Project Manager, expert in planning of innovation projects and teacher of business innovation process. I'm also a professional teacher of Digital Marketing, Innovation Management and Project Management, expert in planning of vocational and in-company education paths. Expert in Brand and Digital Marketing Management, I'm keen on Digital Innovation, Social Media Marketing and UX Design.
As Marketing Manager, these are the main responsibilities I've held in Stargate Consulting:
Spearhead and implement branding plans to grow business, by fostering community and B2B relationships and schedule marketing conferences based on the corporate value proposition;
Identify, develop and evaluate marketing strategies based on knowledge of client objectives and market trends;
Promote brand awareness through SEO optimization and attractive web design;
Elaborate the standardization, design, and production of marketing materials;
Analyze performance of all marketing programs to identify the best opportunities for optimization;
Create sales strategies to promote advertising offerings and motivate larger deals;
Managing new product and content releases;
Writing creative and engaging briefs for internal and external agencies (copywriting);
Providing information to potential clients by setting up social advertising campaigns aimed to lead generation.
