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Luca Crecchi

Luca Crecchi

Brand & Marketing Manager | Innovation Project Manager
Italian

Project Management
Innovation Management
Research & Experimental Development
Brand & Marketing Management
Digital Innovation
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40 years old
Driving License
Selvatelle (PI) (56030) Italia
Consultant Available
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Innovation Project Manager, expert in planning of innovation projects and teacher of business innovation process.
I'm also a professional teacher of Digital Marketing, Innovation Management and Project Management, expert in planning of vocational and in-company education paths.
Expert in Brand and Digital Marketing Management, I'm keen on Digital Innovation, Social Media Marketing and UX Design.
Home Experiences Education Skills Interests
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Experiences
  • Spearhead and implement branding plans to grow business, by fostering community and B2B relationships and schedule marketing conferences based on the corporate value proposition;
  • Identify, develop and evaluate marketing strategies based on knowledge of client objectives and market trends;
  • Promote brand awareness through SEO optimization and attractive web design;
  • Elaborate the standardization, design, and production of marketing materials;
  • Analyze performance of all marketing programs to identify the best opportunities for optimization;
  • Create sales strategies to promote advertising offerings and motivate larger deals;
  • Managing new product and content releases;
  • Writing creative and engaging briefs for internal and external agencies (copywriting);
  • Providing information to potential clients by setting up social advertising campaigns aimed to lead generation.
  • Organization, planning and supervision of innovation projects, including training activities in Innovation Management and Project Management;
  • Organization, planning and supervision of Innovation Management and Project Management training, relating to R&D, financial, cultural and operational context to European level;
  • Development and managing of vocational education and in-business training projects in R&D, funded by Italian government.
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  • Professional Project Management Teacher accredited by ASSIREP, Italian Association of Project Managers and Experts (accreditation according to the law 04/2013, reg. no. 937);
  • Professional Project Management Teacher accredited by ISIPM (Istituto Italiano di Project Management - Italian Institute of Project Management), reg. no. 2372;
  • Project Management Teacher:
    • In vocational training projects funded by the Italian national fund FormaTemp (yearly average training hours: 200);
    • In educational and retraining projects funded by the Italian national grant Fon.AR.Com. (yearly average training hours: 150);
  • Innovation Management Teacher:
    • In vocational training projects funded by the Italian national fund FormaTemp (yearly average training hours: 100);
    • In educational and retraining projects funded by the national grant Fon.AR.Com. (yearly average training hours: 80);
  • Innovation Project Management Consultant and Trainer for italian private companies such as: Fondazione IDI (Istituto Dirigenti Italiani), Azimut Benetti spa, Apparound Italia srl, Aferpi Piombino spa.
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  • Founder and Managing Director.
  • Web Designer.
  • Graphic Designer.
  • Brand Manager.
  • Copywriter.
  • Corporate Consultancy activity.
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  • Consultant Author of Legal, Computer Forensic and Data Protection articles in the online review "IGF Web", developed by Ph.D Filippo Novario, University Professor and Advisor of Computer Forensics and Legal Informatics.
  • The Opera is the first italian online database entirely concerned to the relationship between Information Technology, Law and Computer Forensics activity.
  • Project Management activity: planning of funding projects aimed to realize conferences, seminars, traineeships.
  • Human Resources management.
  • Teaching activity in vocational education courses: Human Resources, Branding and Project Management.
  • Fundraising activity
  • Networking activity with partners and sponsor.
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  • Human Resources management.
  • Teaching activity in Project Management, Leadership, Human Resources management
  • Editing of an "Human Resources Strategy Handbook".
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  • Project Management activity: Planning of funding projects aimed to realize conventions, seminars, conferences.
  • Training in Project Management, Web Design, Graphic Design;
  • Branding and Marketing activity;
  • Human Resources management;
  • Fundraising activity;
  • Networking activity with partners and sponsor;
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  • Consultancy activitiy aimed to export to foreign markets
  • Legal advice (International Civil Law; International Trade Law).
  • Web-design activity.
  • Branding.
  • Copywriting.
  • Social Media Marketing activity.
  • Director Marketing and Public Relations.
  • Translation activity from Italian to English.
  • Consultancy activity aimed to promote Italian companies investments to foreign markets.
  • Legal advice (Italian Corporate Law; International Civil Law; International Trade Law).
  • Networking activity with professionals and business.
  • Translation activity from Italian to English.
  • Graphic Design.
  • Web Design.
  • Branding.
  • Copywriting.

IT Legal Consultant

Legal Firm Zippel-Tosi-Faldi
November 2013
Consultant
Pisa
Italy
  • Legal advice on IT Law; Private International Law; Italian Corporate Law; Italian Trademark Law.
  • Comparative analysis of foreign legislations.
  • Networking activity with professionals and business.
  • Translation activity from Italian to English.
  • Legal advice (Italian Civil Law; International Civil Law; Italian Corporate Law).
  • Revision and proof reading of technical and legal translations.
  • Legal, commercial and technical translation from Italian to English.
  • Commercial promotion of the translation services offered by the Agency.
  • Web Design.
  • Graphic Design.
  • Branding.
  • Copywriting.
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  • Legal advice on International Italian Family Law; Italian Corporate Law.
  • Networking with the foreigners clients of the Law Firm.
  • Translation activity from and to the English language
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  • Redaction of legals arguments.
  • Networking with the italian clients of the Law Firm and networking with the members of CAMIC (Italian/Czech Trade and Industrial Chamber).
  • Check and support in drafting legal documents in italian.
  • Comparison of Italian and Czech civil and trade law.
  • Teaching of Italian language to the office’s members.
  • Translation and interpreting activity from Italian to English.
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  • Legal consultancy on civil, corporate and European Union law.
  • General administration and management of the company.
  • Translation and interpreting activity from Italian to English.
  • Web Design.
  • Graphic Design.
  • Branding.
  • Copywriting.

Operator of the Population Census 2011

Comune di Peccioli
October 2011 to March 2012
Temporary Work
Peccioli
Italy
  • Analysis and check of the census form.

Instructor of martial arts, Karate

Shin Yama Arashi
Since September 2010
Freelancer
Pontedera
Italy
  • Instructor of martial arts (Karate, Shotokan-Ryu style).
  • Certification of competence in teaching martial arts to children and adults (Karate, Shotokan-Ryu style).
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Skills

Informatics Competences

  • Web Design
    Adobe Dreamviewer, Adobe Muse, WordPress
    Advanced
  • Suite Adobe
    Advanced
  • Social Media Marketing
    Advanced
  • Computer Forensics
    Good
  • ECDL Full (University of Pisa-CISIAU, September 2004)
    Expert
  • Microsoft Office and Microsoft Office Project tools.
    Expert
  • Win/MacOs/Linux (Ubuntu) Operating System.
    Expert
  • S.E.O.
    Good
  • S.E.M.
    Good

Languages

  • Italian (mother tongue)
  • English (level B2)
  • French (level B1)
  • German (level A2)
  • Czech (level A1)

Management

  • Project Management
    Expert
  • Innovation Management
    Expert
  • Negotiation
    Expert
  • Problem Solving
    Advanced
  • Laedership
    Advanced
  • Human Resources
    Good
  • Motivation
    Expert
  • Business Planning
    Advanced
  • Reporting
    Expert
  • Communication
    Expert
  • Project Planning
    Expert

Marketing

  • Brand Management
    Advanced
  • Marketing Strategy
    Advanced
  • Marketing Communications
    Expert
  • Social media marketing
    Expert
  • Analytics
    Advanced
  • SEO
    Advanced
  • Web Design
    Expert
  • CMS
    Advanced
  • Graphic Design
    Advanced
  • Adobe Creative Suite
    Advanced
Education

Master Certification in Innovation Management

Global Innovation Management Institute

2019
The Master Certification in Innovation Management (Innovation Certification Level 2), issued by
the Global Innovation Management Institute (GIMInstitute), enables at the application in companies or businesses of Innovation Management processes.

Associate Certification in Innovation Management

Global Innovation Management Institute

2019
The Associate Certification in Innovation Management (Innovation Certification Level 1), issued by the Global Innovation Management Institute (GIMInstitute), certifies knowledge and skills in the application of Innovation Management processes in companies.

Project Management Trainer

Italian Institute of Project Management

January 2017
Professional Project Management Teacher accredited by ISIPM (Istituto Italiano di Project Management - Italian Institute of Project Management), reg. no. 2372.

Project Management Trainer

ASSIREP - Italian Association of Project Managers and Experts

January 2017
Professional Project Management Teacher accredited by ASSIREP, Italian Association of Project Managers and Experts (accreditation according to the law 04/2013, reg. no. 937).

Project Manager

Stargate Consulting s.r.l.

October 2012 to December 2012
Competence in project management. Attitude for planning, execution and closing of business projects.
Certification relased by ISIPM (Istituto Italiano di Project Management / Italian Institute of Project Management).

Bachelor's degree

University of Pisa-Faculty of Law

September 2002 to July 2008
Specialization in:
Italian Civil Law, Italian Criminal Law, Italian Constitutional Law, Italian Labour Law, Comparative Constitutional Law, European Union Law.

Diploma

Classical Lyceum A. da Pontedera

September 1997 to July 2002
Specialization in Latin and Ancient Greek literature.
Interests

Innovation Management | Brand & Marketing Management

  • Innovation Management
  • Business Model Canvas
  • Value Proposition Design
  • Digital Innovation
  • Branding
  • Lead Generation
  • Storitelling
  • Copywriting

Law

  • International Law and European Union Law.
  • Computer Forensics.
  • Criminal Law.
  • Comparative Constitutional Law.
  • Criminology.
  • Politics.
  • International Relationships.
  • Corporate Law
  • Trademark Law.
  • IT Law
  • Data Protection

Sport

  • Martial Arts
  • Other
  • Other
  • Football
  • Rugby
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